Small Business WordPress Websites
Small businesses have unique needs when it comes to their websites. The most obvious of these needs are performance in the form of sales or conversions, affordability, and scalability. WordPress is perfectly suited to fill these needs.
Small Business Sales / Conversions with WordPress
Unless other accommodations are being made, a website development plan which does not include a search engine optimization and conversion strategy is inherently flawed. Every website should have goals: create sales, deliver lead form submissions, newsletter signups, or simply page views. Establishing a list of goals allows for proper micro- and macro-analytic tracking which will allow conversion rate optimization to be applied.
Conversion rate optimization is the process of reviewing conversion analytic data in order to ascertain specific reasons behind a successful, or unsuccessful, conversion strategy. Continue reading…