Viewing all items for tag Conversion Rate Optimization
February 16, 2016
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Conversion Rate Optimization
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2 Comments
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Author: Rick D'Haene
>Blog>Conversion Rate Optimization>Turning Website Visitors into Customers: 5 Easy Tips
Congratulations! You have more and more potential customers checking out your business’s website each day. It could be that your marketing strategy is working, and those creative Facebook posts or strategic targeting through Google Adwords is paying off. Or perhaps your SEO service provider’s hard work has started to really kick in and influence your search engine rankings. Regardless, it’s great news!
That being said, there is a possibility that interested people are reviewing your inventory or services but are leaving for an unidentified reason. Are you tracking your website’s conversion rates? If so, you might notice that they have dropped, or are otherwise lower than you’d like them to be. This, even despite an uptick in website traffic? If there were something you could be doing to to increase your conversion rates, would you take the time?
Here are some techniques to help ensure each website converts visitors into sales.
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September 14, 2015
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Business
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2 Comments
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Author: Rick D'Haene
>Blog>Business>Small Business WordPress Websites
Small businesses have unique needs when it comes to their websites. The most obvious of these needs are performance in the form of sales or conversions, affordability, and scalability. WordPress is perfectly suited to fill these needs.
Small Business Sales / Conversions with WordPress
Unless other accommodations are being made, a website development plan which does not include a search engine optimization and conversion strategy is inherently flawed. Every website should have goals: create sales, deliver lead form submissions, newsletter signups, or simply page views. Establishing a list of goals allows for proper micro- and macro-analytic tracking which will allow conversion rate optimization to be applied.
Conversion rate optimization is the process of reviewing conversion analytic data in order to ascertain specific reasons behind a successful, or unsuccessful, conversion strategy.
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