Viewing all items for tag Websites
July 11, 2014
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WordPress SEO
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Author: Rick D'Haene
>Blog>WordPress SEO>The Importance of Proper WordPress Permalinks for Search Optimization
What are permalinks?
Permalinks are an important part of every WordPress website’s SEO efforts. So, what are they exactly? The term permalinks refers to the URL (Uniform Resource Locator) for specific pages and posts. Take a quick look up at the address bar while you’re viewing this post and you will see the end result of a proper permalink structure. As you can see, the URL for this post is https://www.bellinghamwp.com/wordpress-seo/the-importance-of-proper-wordpress-permalinks-for-search-optimization/. The permalinks that I have set within the dashboard of WordPress are responsible for the /wordpress-seo/the-importance-of-proper-wordpress-permalinks-for-search-optimization/, where /wordpress-seo/ is the category and /the-importance-of-proper-wordpress-permalinks-for-search-optimization/ is the post name. With regard to search engines this is a perfect, keyword-rich URL structure. But WordPress doesn’t come this way by default.
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May 19, 2014
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Business,WordPress
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Author: Rick D'Haene
>Blog>Business, WordPress>Why Bellingham Business Websites Use WordPress?
This is a very common and intelligent question to ask. After all, why should you invest in a WordPress-based website design for your business? There are numerous reasons, but I’ll outline my favorite briefly for you. If you’re wondering if WordPress is the right system for your business, just give me a ring. I’ll give you the knowledge you need to make a sound business decision, even if it means referring you to a competitor.
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May 15, 2014
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Business,Website
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Author: Rick D'Haene
>Blog>Business, Website>Start A Business In Bellingham (With a WordPress Website)
Back in 2008 I (Rick) had found myself working for a mid-sized server manufacturing company. With the economy as it was, this company decided that they couldn’t afford to have me continue testing their web software and I was let go. At the time the event was quite devastating. In addition to some health issues I was working through I wasn’t able to find work immediately. After a very uncomfortable period of time my wife and I decided to pull the trigger on being self-employed. We had heard a lot about it being difficult, but we knew we were up for the challenge. In our eyes, going back and working for someone else could land us in the exact same situation again… the economy could take a turn for the worse and leave us penniless.
Shortly thereafter I started my first incarnation of Bellingham WP, then named D’Haene Design. It was difficult to start, but we managed to get by the first few months. From the beginning I had set to work with my search engine optimization knowledge and, after a few months, my website was ranking really well for my targeted keyword search terms which were driving a fair bit of traffic that resulted in work and projects. In hind-sight, and you can quote me on this, the website made all the difference.
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May 7, 2014
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Business
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Author: Rick D'Haene
>Blog>Business>Local Businesses and Online Success
Back in the early days of the internet simply having a website online could be enough effort to guarantee that your business would be found. The primary reason being that competition was very thin. Potential clients and customers were clamoring to use the internet for all purposes, including finding service providers. As we all know, the dot-com boom was followed by a sharp collapse. As more and more competition entered the marketplace, in the form of new websites offering new services, the easy approach of ‘set it and forget it’ quickly disappeared.
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